--- title: mCube Rebrands as Movella | Movella | Bringing Meaning To Movement description: MCube announced today that it is rebranding as Movella™ – a global provider of innovative solutions in sensing, capturing, and analyzing movement data. image: https://www.xsens.com/hubfs/Movella_Nov2021/images/movella-home.jpg --- ![Bell icon](https://www.xsens.com/hs-fs/hubfs/bell.png?width=25&height=25&name=bell.png) Discover the next generation of Xsens motion capture [ Xsens Analyze ](https://www.xsens.com/motion-capture/mvn-analyze) [ Xsens Animate ](https://www.xsens.com/motion-capture/xsens-mvn-animate) - [ Entertainment ](https://www.xsens.com/en/entertainment/motion-capture) ![investor relations icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/investor%20relations%20icon.png) ## Entertainment [ Game development ](https://www.xsens.com/entertainment/game-development) [ VFX and Virtual Production ](https://www.xsens.com/entertainment/vfx-and-film) [ Live entertainment ](https://www.xsens.com/entertainment/live-entertainment) [ VTubing & streaming ](https://www.xsens.com/entertainment/v-tube-and-streaming) [ Xsens Academic Program ](https://www.xsens.com/entertainment/education-program-for-animation) [ Xsens Indie Program **New!** ](https://www.xsens.com/entertainment/motion-capture-for-indies) ![integration icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/integration%20icon.png) ## Popular integrations [![Autodesk Maya logo](https://www.xsens.com/hubfs/Movella%202.0%20icons/Integrations%20icons/maya%20logo%20cropped.png) ](https://www.xsens.com/integrations/maya) [![cinema 4d logo](https://www.xsens.com/hubfs/Movella%202.0%20icons/Integrations%20icons/cinema-4d%20logo.jpg) ](https://www.xsens.com/integrations/cinema4d) [![blender logo](https://www.xsens.com/hubfs/Movella%202.0%20icons/Integrations%20icons/blender_logo.png) ](https://www.xsens.com/integrations/blender) [![Houdini logo](https://www.xsens.com/hubfs/Movella%202.0%20icons/Integrations%20icons/Houdini%20logo.png) ](https://www.xsens.com/integrations/houdini) [![Unreal Engine logo](https://www.xsens.com/hubfs/Movella%202.0%20icons/Integrations%20icons/unreal%20engine%20logo.png) ](https://www.xsens.com/integrations/unreal-engine) [![Unity logo](https://www.xsens.com/hubfs/Movella%202.0%20icons/Integrations%20icons/Unity_logo.png) ](https://www.xsens.com/integrations/unity) [![Autodesk Motionbuilder logo ](https://www.xsens.com/hubfs/Movella%202.0%20icons/Integrations%20icons/Motionbuilder%20logo%20cropped.png) ](https://www.xsens.com/integrations/motionbuilder) [![Autodesk 3ds Max logo](https://www.xsens.com/hubfs/Movella%202.0%20icons/Integrations%20icons/Autodesk-3ds-Max-logo%20cropped.jpg) ](https://www.xsens.com/integrations/3dstudiomax) [![stretchsense_owler_20200504_222937_original](https://www.xsens.com/hubfs/stretchsense_owler_20200504_222937_original.png) ](https://stretchsense.com/) [![iclone logo_whitebg-2](https://www.xsens.com/hubfs/iclone%20logo_whitebg-2.png) ](https://www.reallusion.com/iclone/) [![Pixotope logo](https://www.xsens.com/hubfs/Movella%202.0%20icons/Integrations%20icons/pixotope-logo.png) ](https://www.pixotope.com/) [ View all integrations ](https://www.movella.com/integrations/animate) - [ Health & Sports ](https://www.xsens.com/health-sports/motion-capture) ![sports icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/sports%20icon.png) ## Health & Sports [ Sports performance ](https://www.xsens.com/health-sports/sports-performance) [ Occupational health & safety ](https://www.xsens.com/health-sports/workplace-ergonomics) [ Rehabilitation & injury prevention ](https://www.xsens.com/health-sports/rehabilitation) [ Humanoid robotics motion training ](https://www.xsens.com/health-sports/humanoid-robotics-motion-training) [ Training & simulation ](https://www.xsens.com/applications/health-sports/training-and-simulation) ![education icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/education%20icon.png) ## Research & education [ Overview ](https://www.xsens.com/health-sports/research-education) [ Biomechanical research ](https://www.xsens.com/health-sports/research-education/biomechanical-research) [ Sports science ](https://www.xsens.com/health-sports/research-education/sports-science) [ Human factors research ](https://www.xsens.com/health-sports/research-education/human-factors-research) ![integration icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/integration%20icon.png) ## Popular integrations [![anybody](https://www.xsens.com/hubfs/Movella%202.0%20icons/Integrations%20icons/anybody.png) ](https://www.anybodytech.com/) [![Delsys Primary-Logo](https://www.xsens.com/hubfs/Delsys%20Primary-Logo.png) ](https://delsys.com/) [![c-motion-logo](https://www.xsens.com/hubfs/c-motion-logo.png) ](https://www.xsens.com/integrations/cmotion) [![Bob biomechanics logo](https://www.xsens.com/hubfs/Movella%202.0%20icons/Integrations%20icons/cropped-logo-no-background-new.png) ](https://www.xsens.com/integrations/bob-biomechanics-bundle) [![Logo Scalefit](https://www.xsens.com/hubfs/Movella%202.0%20icons/Integrations%20icons/Logo%20Scalefit%201.png) ](https://www.xsens.com/integrations/scalefit) [![OpenSim logo](https://www.xsens.com/hubfs/Movella%202.0%20icons/Integrations%20icons/download.png) ](https://simtk.org/projects/opensim/) [![Unity logo](https://www.xsens.com/hubfs/Movella%202.0%20icons/Integrations%20icons/Unity_logo.png) ](https://www.xsens.com/integrations/unity) [![Siemens Logo](https://www.xsens.com/hubfs/Movella%202.0%20icons/Integrations%20icons/Siemens-Logo.png) ](https://www.xsens.com/integrations/siemensplmsoftware) [ View all integrations ](https://www.movella.com/integrations/analyze) - [ Automation & Mobility ](https://www.xsens.com/automation-mobility/applications) ![robot icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/robot%20icon.png) ## Outdoor Mobile Robots / -Vehicles [ AgTech, forestry and landscaping vehicles ](https://www.xsens.com/automation-mobility/outdoor/agtech) [ Last mile delivery (LMD), autonomous car, port logistics vehicles, line-marking robots ](https://www.xsens.com/automation-mobility/outdoor/last-mile-delivery-and-robotics) [ Utility and sweeping robots ](https://www.xsens.com/automation-mobility/outdoor/utility-and-sweeping-robots) [ Construction and mining vehicles ](https://www.xsens.com/automation-mobility/outdoor/construction-and-mining) [ Drones and UAVs ](https://www.xsens.com/automation-mobility/inertial-sensors-for-drones-imu-ahrs-gnss-ins-xsens) [ Smart public transport - bus, pod, rail ](https://www.xsens.com/automation-mobility/outdoor/smart-public-transportation) ![robot icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/robot%20icon.png) ## Indoor Mobile Robots [ AGV/AMR ](https://www.xsens.com/automation-mobility/indoor/agv-and-amr-engineering) ![robot icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/robot%20icon.png) ## Marine [ Surface platforms - USV, buoy, vessel ](https://www.xsens.com/automation-mobility/xsens-inertial-sensors-for-marine-applications-imu-ahrs-heave-compensation) [ Subsea platforms - ROV/AUV, beacon, transponder ](https://www.xsens.com/automation-mobility/xsens-inertial-sensors-for-marine-applications-imu-ahrs-heave-compensation) [ Heave (Active Heave Compensation) ](https://www.xsens.com/automation-mobility/xsens-mrus-for-active-heave-compensation-real-time-vertical-wave-motion) ![robot icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/robot%20icon.png) ## Other Applications [ Surveying & mapping ](https://www.xsens.com/automation-mobility/other/mapping-and-surveying-applications) [ Platform stabilization and antenna pointing ](https://www.xsens.com/automation-mobility/other/stabilization-and-antenna-pointing) [ Defense ](https://www.xsens.com/automation-mobility/other/defense) [ Humanoid Robots ](https://www.xsens.com/automation-mobility/other/humanoid-robots-balance) - [ Humanoid Robotics ](https://www.xsens.com/humanoid-robots) ![investor relations icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/investor%20relations%20icon.png) ## Humanoid Robotics [ Humanoid Robotics Overview ](https://www.xsens.com/humanoid-robots) [ Training Humanoid Robots ](https://www.xsens.com/health-sports/humanoid-robotics-motion-training) [ Balancing Humanoid Robots ](https://www.xsens.com/automation-mobility/other/humanoid-robots-balance) Resources [ Customer Cases ](https://www.movella.com/resources?content_type=humanoid%20robotics%20training) [ Blogs ](https://www.movella.com/resources?content_type=humanoid%20robotics%20training) ![integration icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/integration%20icon.png) ## Customers [![leju-robot](https://www.xsens.com/hubfs/A-and-M-Humanoid%20Robotics/leju-robot.png) ](https://www.xsens.com/humanoid-robots) [![Untitled design-Sep-15-2025-02-25-59-6813-PM](https://www.xsens.com/hubfs/Untitled%20design-Sep-15-2025-02-25-59-6813-PM.png) ](https://www.xsens.com/humanoid-robots) [![Beijing Humanoid Robots logo](https://www.xsens.com/hubfs/Beijing%20Humanoid%20Robots%20logo.png) ](https://www.xsens.com/humanoid-robots) [![SoftBank Robotics logo](https://www.xsens.com/hubfs/SoftBank%20Robotics%20logo.png) ](https://www.xsens.com/humanoid-robots) [![NEURA_Robotics_logo_007_05transparent_black](https://www.xsens.com/hubfs/A-and-M-Humanoid%20Robotics/NEURA_Robotics_logo_007_05transparent_black.png) ](https://www.xsens.com/humanoid-robots) [![mentee_robotics](https://www.xsens.com/hubfs/A-and-M-Humanoid%20Robotics/mentee_robotics.png) ](https://www.xsens.com/humanoid-robots) [![Estun_Logo.svg](https://www.xsens.com/hubfs/A-and-M-Humanoid%20Robotics/Estun_Logo.svg.png) ](https://www.xsens.com/humanoid-robots) [![Meta](https://www.xsens.com/hubfs/Meta.png) ](https://www.xsens.com/humanoid-robots) [![Shanghai Humanoid Robots logo](https://www.xsens.com/hubfs/Shanghai%20Humanoid%20Robots%20logo.png) ](https://www.xsens.com/humanoid-robots) [![NVIDIA_logo.svg](https://www.xsens.com/hubfs/Logos/NVIDIA_logo.svg.png) ](https://www.xsens.com/humanoid-robots) [![IIT logo](https://www.xsens.com/hubfs/IIT%20logo.png) ](https://www.xsens.com/humanoid-robots) [ Humanoid Robotics Overview ](https://www.xsens.com/humanoid-robots) - Products ![Motion icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/Motion.svg) ## Xsens Motion Capture [ Overview ](https://www.xsens.com/products/motion-capture) [ Xsens Animate ](https://www.xsens.com/motion-capture/xsens-mvn-animate) [ Xsens Analyze ](https://www.xsens.com/motion-capture/mvn-analyze) [ Xsens Humanoid **New!** ](https://www.xsens.com/health-sports/humanoid-robotics-motion-training) [ Motion capture suits ](https://www.movella.com/products/motion-capture-suits) Hardware [ Xsens Link ](https://www.xsens.com/motion-capture/xsens-link-specifications) [ Xsens Awinda ](https://www.xsens.com/motion-capture/xsens-mvn-awinda) [ Xsens Awinda Starter ](https://www.xsens.com/motion-capture/xsens-mvn-awinda-starter) Motion capture gloves [ Xsens Metagloves by Manus ](https://www.xsens.com/motion-capture/xsens-metagloves-by-manus) ![Sensor](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/Sensor.svg) ## Xsens sensor modules [ Overview ](https://www.xsens.com/sensor-modules) [ Product selector ](https://www.xsens.com/sensor-modules/xsens-mti-product-selector) [ Functionality and series ](https://www.xsens.com/sensor-modules/xsens-functionality) [ MTi 1-Series ](https://www.xsens.com/products/sensor-modules/xsens-mti-1-series) [ MTi 600-Series ](https://www.xsens.com/products/sensor-modules/xsens-mti-600-series-flexible-reliable-imus-for-all-design-needs) [ Xsens Avior Series ](https://www.xsens.com/products/sensor-modules/xsens-avior-series) [ Xsens Sirius Series ](https://www.xsens.com/products/sensor-modules/xsens-sirius-series) [ Xsens XVN Vision Navigator ](https://www.xsens.com/sensor-modules/xsens-vision-navigator) ![Wearables](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/Wearables.svg) ## Wearables [ Overview ](https://www.xsens.com/products/wearables) [ MTw Awinda ](https://www.xsens.com/wearables/xsens-mtw-awinda) [ Movella DOT ](https://www.xsens.com/wearables/xsens-dot) - Learn & Support ![Study icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/Study%20icon.png) ## Learn [ Customer cases ](https://www.movella.com/resources?content_type=Customer%20Case) [ Productions ](https://www.xsens.com/entertainment/movella-production) [ Wall of fame ](https://www.xsens.com/entertainment/movella-wall-of-fame) [ Blogs ](https://www.movella.com/resources?content_type=blog) [ Live streams and Events ](https://www.movella.com/resources?content_type=event&content_type=live%20stream) [ Research and validation papers ](https://www.xsens.com/support/research-validation) ![Support icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/Support%20icon.png) ## Support [ Xsens knowledge base ](https://base.movella.com/s/?language=en_US) [ Integrations & plugins ](https://www.xsens.com/support/integrations-overview) [ Software and documentation ](https://www.xsens.com/support/software-documentation) [ Tutorials ](https://www.xsens.com/tutorials) [ Support request ](https://www.movella.com/support/request-support) ![Latest icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/Latest%20icon.png) ## Latest [ Meet the winners of the Xsens Animation Contest ](https://www.xsens.com/company/press-room/movella-declares-winners-of-xsens-mocap-contest) [ How to choose the best Xsens motion capture setup ](https://www.xsens.com/resources/blog/choosing-the-best-xsens-motion-capture-setup) [ Learn more about our newest MTi-320 Active Heading Tracker ](https://www.xsens.com/resources/live-stream/active-heading-tracker-for-indoor-mobile-robots) [ How to choose the best Xsens inertial measurement unit ](https://www.movella.com/resources/blog/how-to-choose-the-best-xsens-inertial-measurement-unit) [ A deep dive into motion capture in workplace ergonomics ](https://www.xsens.com/resources/live-stream/utilizing-motion-capture-technology-in-workplace-ergonomics) [ Watch the recording of the Outdoor Mobile Robots conference featuring five industry leaders ](https://www.xsens.com/resources/live-stream/navigating-and-tracking-outdoor-mobile-robots) - Company ![about us icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/about%20us%20icon.png) ## About us [ About Movella ](https://www.xsens.com/company/about-us) [ Press room ](https://www.movella.com/company/press-room-) [ Media guide ](https://www.xsens.com/company/media-guide) ![investor relations icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/investor%20relations%20icon.png) ## Investor relations [ Overview ](https://www.xsens.com/investors) ![collaborations icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/collaborations%20icon.png) ## Collaborations [ Overview ](https://www.xsens.com/research-and-collaborations) [ Runner Assist ](https://www.movella.com/company/research-and-collaborations#overview) [ AnDy ](https://www.movella.com/company/research-and-collaborations#overview) ![channel partners icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/channel%20partners%20icon-1.png) ## Channel partners [ Overview ](https://www.xsens.com/channel-partners) [ Become a channel partner ](https://www.xsens.com/channel-partners/become-a-channel-partner) [ Find a channel partner ](https://www.movella.com/company/channel-partners#partners) ![careers icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/careers%20icon-1.png) ## Careers [ Working at Movella ](https://www.xsens.com/company/careers) [ Current vacancies ](https://careers.movella.com/openings) - [ Store ](https://shop.movella.com/) ![Xsens Animate image](https://www.xsens.com/hubfs/Xsens%20Animate%20image.jpg) ## Entertainment [ Products ](https://shop.movella.com/entertainment/products) [ Accessories ](https://shop.movella.com/entertainment/accessories) ![MTw Awinda](https://www.xsens.com/hubfs/Research%20and%20Validation%20papers%20%20docs/Images/MTw-Awinda-590x400-edited.jpg) ## Health & Sports [ Products ](https://shop.movella.com/health-sports/products) [ Accessories ](https://shop.movella.com/health-sports/accessories) ![Tractor](https://www.xsens.com/hubfs/tractor_robot_square.jpg) ## Automation & Mobility [ Products ](https://shop.movella.com/automation-mobility/products) [ Accessories ](https://shop.movella.com/automation-mobility/accessories) ![Latest icon](https://www.xsens.com/hubfs/Movella%202.0%20icons/Menu%20icons/Latest%20icon.png) ## Latest [ How to choose the best Xsens Motion Capture setup ](https://www.xsens.com/resources/blog/choosing-the-best-xsens-motion-capture-setup) [ Movella introduces MTi-320 high performance Active Heading Tracker (AHT) ](https://www.xsens.com/company/press-room/movella-introduces-mti-320-high-performance-active-heading-tracker-aht-for-robotics-and-autonomous-vehicle-applications) [ How to choose the best Xsens inertial measurement unit ](https://www.movella.com/resources/blog/how-to-choose-the-best-xsens-inertial-measurement-unit) Contact us Contact us Press Release ![mCube Rebrands as Movella | Movella | Bringing Meaning To Movement](https://www.xsens.com/hubfs/Movella_Nov2021/images/movella-home.jpg) Press Release # mCube Rebrands as Movella 27th September 2021 San Jose, California | Enschede, Netherlands | Halifax, Canada 27 September 2021 – mCube announced today that it is rebranding as [Movella](https://www.movella.com)™ – a global provider of innovative solutions in sensing, capturing, and analyzing movement data. Movella products serve four primary markets:  entertainment, sports, health, and industrial, by bringing meaning to movement. The acquisition of Kinduct in 2020, a market leader in the athlete and health data management space, along with the continued integration of Xsens from 2017, has enabled the combined companies to create a full-stack total solution across hardware, software, and data analytics.  The new brand encapsulates the value and technologies from mCube, Xsens, and Kinduct. Movella is focused on a bold vision and dedicated to providing actionable insights for customers and partners to create extraordinary outcomes that move humanity forward.   The mission of the company is to digitize movement so that people can extract meaning and impact positive change by providing intelligent solutions for sensing, capturing, and analyzing motion and states of being. Movella products accelerate innovation in entertainment, sports, health, and industrial markets. - **In Entertainment:  **Movella brings meaning to movement by empowering digital artists to unleash their creativity with the most advanced & easy-to-use motion capture technology. - **In Health:  **Movella brings meaning to movement by providing technology-enabled insights that remove barriers to human motion. - **In Sports:  **Movella brings meaning to movement by providing teams and athletes the tools and insights needed to push their limits. - **In Industrial:  **Movella brings meaning to movement by providing superior positioning and orientation systems within complex industrial and commercial environments. Movella was founded in 2009 as mCube, launched as an innovator of inertial sensor components that supplied the world’s smallest and lowest power consumption accelerometer products and related software to manufacturers of industrial and mobility systems. Commenting on the new era of the company, Ben Lee, Movella CEO, said, “With our history and our new mission in mind, we are now working on uniting all our expertise together to unleash the true power of movement. As one, we are much stronger than the previous separate companies which accelerates our innovation and growth momentum.” **About Movella** Movella™ is a full-stack hardware, software, and data analytics company created by the consolidation of mCube, Xsens, and Kinduct. Movella is a global innovator of advanced technologies and products that sense, capture and analyze all aspects of movement. Movella serves the entertainment, sports, health, and industrial markets by capturing and transforming movement data into meaningful and actionable insights. Working with the leading global brands such as Electronic Arts, NBC Universal, Netflix, Daimler, Siemens, and over 500 sports teams, we are creating extraordinary outcomes that move humanity forward. To learn more, visit [https://www.xsens.com](https://www.xsens.com/).   Media Contact: [conor@grammatikagency.com](mailto:Conor@grammatikagency.com)  --- Content type: [Press Release](https://www.movella.com/resources?content_type=press%20release) ### Related articles [![Movella’s Xsens technology facilitates the creation of Meta Labs’ Jurassic Punk NFTs](https://www.xsens.com/hs-fs/hubfs/Images/Imported_Blog_Media/JurassicPunk_1-1.jpg?length=360&name=JurassicPunk_1-1.jpg) motion capturemovellaProductEntertainment Movella’s Xsens technology facilitates the creation of Meta Labs’ Jurassic Punk NFTs 10 May 2022 - Meta Labs harnesses Movella’s Xsens motion capture technology to create Jurassic Punks Read more ](https://www.xsens.com/company/press-room/movellas-xsens-technology-facilitates-the-creation-of-meta-labs-jurassic-punk-nfts) [![Movella Achieves ISO 9001:2015 Certification](https://www.xsens.com/hs-fs/hubfs/Images/Imported_Blog_Media/movella_iso_certification_social_image-1.png?length=360&name=movella_iso_certification_social_image-1.png) Company Movella Achieves ISO 9001:2015 Certification Movella Achieves ISO 9001:2015 Certification San Jose, California, April 11, 2022 – Movella™, a g... 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