Xsens adds leadership as it expands into consumer electronics software business; Elders made significant equity investment in Xsens
ENSCHEDE, THE NETHERLANDS – 4 October 2012 – Xsens, the leading innovator in 3D motion tracking technology and products, has appointed Job Elders as Senior VP Strategic Alliances. Elders joins Xsens as the company expands its business model with focus on sensor fusion software for consumer electronics. MEMS industry veteran, five-time entrepreneur and MANCEF founder Job Elders also made a significant equity investment in the company.
Xsens is the largest supplier in business to business motion tracking software and systems, and has a proven track record in reliable and robust software for mission critical applications in industrial applications, game and film industry and movement sciences. With Elders on board, Xsens adds the focus of licensing its world class motion tracking software to the consumer electronics industry enabling, amongst others, natural user interfacing, context awareness and location based services.
Casper Peeters, CEO of Xsens, comments: “We are extremely pleased that Job Elders joins our team. Job Elders has a wealth of experience in value creation which is demonstrated by the fact that he has started, grown and championed several successful MEMS and software companies. With Elders focusing on consumer electronics markets we are well equipped to serve new markets.” Job Elders comments: ”Xsens has a very strong management team and Xsens is well positioned to capture new business opportunities, with more than a decade experience in motion tracking software and products, as well as its strong IP and profitable operations. Combined with the new opportunities in mobile devices it’s a pleasure and honor for me to join the team.”
Job Elders is chairman and board member of several high tech companies and director of Zinnergy innovation fund. Previously, he has founded and developed five MEMS companies including C2V which was acquired by Thermo Fisher Scientific. He was founder of TMP and served as TMP’s Managing Director and he served as Vice President and General Manager of Alcatel Optronics Netherlands after Alcatel’s acquisition of the operations in 2001. Job Elders was founder and board member of the MANCEF foundation as well as founder of the Point One foundation and member of its board until 2010. He is the author of more than 80 technical and business publications as well as patents and has chaired and spoken at several MEMS events. He received his Ph.D. in Physical Chemistry from the University of Amsterdam.
Xsens is the leading innovator in 3D motion tracking technology and products. Its sensor fusion technologies enable a seamless interaction between the physical and the digital world in consumer electronics devices and professional applications such as 3D character animation, motion analysis, and industrial control & stabilization. Clients and partners include Electronic Arts, NBC Universal, Daimler, Autodesk, Sagem (Safran Group), Siemens and various other leading institutes and companies throughout the world. Founded in 2000, Xsens is a privately held company with headquarters in Enschede, the Netherlands and a US subsidiary in Los Angeles, California.
For more information, please visit www.xsens.com.